NEW NEW was born from the success of a resale community created by two Brazilian friends in Miami.
What started as “just” an exchange of luxury pieces among women passionate about fashion became something much bigger a movement built around style, trust, and connection.From this movement, NEW NEW was born: a brand that believes fashion has no end.It circulates. It is reborn. It continues.
With a curated selection of pieces from iconic maisons such as Chanel, Hermès, Louis Vuitton, and other timeless luxury brands, we bring a new perspective on luxury in Miami. Here, luxury transforms and gains new energy with every new owner. Our physical boutique offers more than shopping it offers an experience: thoughtful curation, authenticity, and special pieces that have lived before and are ready to live again. Every item is carefully selected, authenticated, and chosen to continue its story with someone new. Because great fashion deserves to circulate. Luxury is not only about owning something beautiful it is about carrying its story forward. If you believe in luxury with purpose, welcome to NEW NEW. Luxury in Motion.